Exploring Retail Sign Options for Apparel Stores
♫ August 26th, 2011 4:15 amStorefront-The storefront for your apparel store is one of the best places to display signage as a way to grab attention. By utilizing the large storefront windows, you can help the location stand out and build awareness of what your store offers. For a bold statement, you can install one-way vision on the storefront windows. This offers a full-color design that can cover your entire window. Solid from the outside but see-through from inside, this material is a simple way to create a window display which shows how great customers can look in your apparel. For smaller window graphics, vinyl decals work well for more-permanent images like your brand logos and pictures, while window clings are ideal for short-run sales and promotions. Both can be cut to custom shapes and the full-color, vibrant printing is great for attracting attention.
Inside-Once customers have entered the store, it is important that they can easily find their way around. Well-placed signage can help direct shoppers to what they are looking for, including the sale section, sizes, and types of apparel. Consider hanging posters or wall decals to help label your store. Decorating mirrors with window clings is a great way to inspire matching accessories, or announce further sales and deals.
Off-site-If customers are unaware that your store exists, even the most appealing store signage will not bring in business. Use advertising banners and yard signs to attract customers. Custom banners can be hung across your storefront, or at the shopping strip entrance as an announcement. Place a vertical banner at your front door for a large, attention-grabbing advertisement that’s directly in front of them. Place yard signs at intersections and highly-visible locations with your store’s name and a very quick description. Include your phone number so you can be contacted for more information.
